The Idea
Fitness Simplified came from a very simple idea, the idea of breaking fitness down to its core. After constantly hearing how people struggle to start, stay consistent or progress in their fitness journey it was clear that something needed to be done. Understanding that the fitness industry is already saturated in every which direction, we endeavoured to do what no one has seemed to accomplish. Identify the core problem and then build from there. To find the problem, we drew upon our personal experience as both clients and trainers, before recognising that the greatest source is the people involved in this industry, both clients and fitness providers. This is when we decided to simply talk, listen and understand. The problem is clear, fitness is always presented as complicated to upsell consumers to anything that might boost a company’s profits. That’s where the name Fitness Simplified seemed perfect, a name that explains exactly what we do. We break fitness down to what you need and want as a consumer, putting you first. From basic tracking of nutrition/exercise/weight to access to professionals specialised in your need, our idea is that you have unrestricted access to a healthier life, a better life. As for fitness providers, we have been in your shoes. Our solution to the trainer problem of struggling to find clients and spending a ridiculous amount of money on training software is again simple, just as our name says. We decided to combine an opportunity to grow your client base with client management software, all set up to help you maximise and scale your business. Our idea is rooted in the concept of mimicking the perfect fitness/business partner, the one you’ve always dreamed of.